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About Us

HoodHoot is a hub for local information where you can ask and answer questions about your neighborhood and see what’s happening in your community.

If you’re new to a community, a curious resident or even an active community member you can ask and answer questions that other community members need answers to.

A Hoot is a way to make a statement about a topic, image or event in the neighborhood. Hoots can be used to make community announcements. Hoots can also spark conversation and questions within the community.

By Giving a Hoot you show your neighbors that you care about a question, answer or topic.

Andrew
Andrew Laufer
Co-Founder, Chief Executive Officer (CEO)

Andrew Laufer is currently serving as Chief Executive Officer of the Our Way Media Group LLC. He has years of experience in the field of IT Consulting and Architecture. Andrew received a B.S. in Industrial and Systems Engineering from Binghamton University in 2009. His degree focuses on manufacturing science and systems design and optimization. Andrew is applying his skills in systems design, systems optimization and lean manufacturing to help manage Hoodhoot.com as an agile and lean start-up, as well as build out new and innovative solutions. Andrew holds the rank of Eagle Scout. Andrew is also excited to be realizing his lifelong goal of being an Entrepreneur with his brother Michael, best friend Joseph Fernandez and father Alan.

Michael
Michael Laufer
Co-Founder, Chief Financial Officer (CFO)

Michael Laufer is currently serving as Chief Financial Officer of Our Way Media Group LLC. Michael has years of experience consulting, in the IT project management field. Michael has a broad range of knowledge from IT project management to traditional finance, business and leadership skills. Michael Received a B.S. in Financial Economics from Binghamton University in 2009, his degree helped give him an understanding of the business world as a whole. His degree focused on all aspects of the business world, from the traditional economic studies, finance, accounting and use of business applications. Michael has earned the Boy scouts of America’s highest rank of eagle and is also a member of Alpha Sigma Phi fraternity where he served as community service and philanthropy chairman.

Joseph
Joseph Fernandez
Co-Founder, Chief Operating Officer (COO)

Joe Fernandez is currently serving as Chief Operating Officer of the Our Way Media Group LLC. He received a B.S. in Packaging Science from the Rochester Institute of Technology in 2011. His experiences have provided him with a wealth of knowledge in the packaging industry including, sustainable design, branding and creative structural design. He also brings years of social media experience to the company and has been applying his skills in a public relations role for Hoodhoot.com, including social media, marketing and branding. Joe is an upstanding member of the community and earned the Boy scouts of America’s highest rank of eagle.

Alan
Alan Laufer
Alan Laufer – Co-Founder, Chief Legal Counsel

Alan Laufer is the Chief Legal Counsel of Our Way Media Group LLC. Alan has over 34 years of experience as an attorney and Certified Public Accountant and has broad expertise in Tax, Trusts and Estates, General Corporate Law and Accounting. Alan received a B. A. in Geology from State University of New York at Binghamton in 1975, a J. D. from Syracuse University College of Law in 1978, an M. S. in Accounting from Syracuse University School of Management in 1978 and an L. L. M. in Taxation from New York University School of Law in 1984. Alan has been married to Gail Laufer for 31 years. He is the father of triplets, Andrew and Michael, fellow members of Our Way Media Group LLC, and Sarah. Alan is excited about being a part of Our Way Media Group LLC and Hoodhoot.com, along with his sons, Andrew and Michael and their friend since age 5, Joseph Fernandez.

Group
Joseph Fernandez (Left), Michael Laufer (Middle) and Andrew Laufer
Andrew, Michael and Joe planning our first start-up at age 11.